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Courage Over Covid is a series of six videos highlighting Māori who went beyond the call of duty to protect their communities during the first COVID-19 lockdown in 2020. The video series was produced for Counties Manukau District Health Board. The six people profiled included Erita Thompson, Aretha Ngawaka, Paris Daley, Rob Clark, Mataroria Lyndon and Beverley Wirihana Pokaia Taoho.

 

Outcomes:

Total Facebook engagements for the Courage Over Covid campaign resulted in 266,986 engagements.

The breakdown of total engagements were 224,940 video views, 42046 post engagements. Meanwhile, total impressions were 447,166.

This indicates that the content was viewed at least once by all people who the content reached. 

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